“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research director at Gartner.

For creative industry leaders, future-proofing a team is both a strategic priority and a leadership challenge. But how do you ...

At M&C Saatchi Mobile, a senior media planner who once created up to 25 reports per week coded a solution to generate those reports from Excel with just a click. The move saved the planner about an ...